1) Viral Effects.
Videos are contagious. Placing your video on YouTube, Google Video and Blip will encourage bloggers and other website managers to embed your video and share it with others. read more
2) One Video, Multiple Applications.
Your video can be displayed on your website, embedded in a press release, linked in an email newsletter, and each is easily spread to other websites. Professionals in integrated marketing love this. read more
3) Speak in person to the whole world across time.
Since the web is global, your video can be easily found and shared across distances and is saved in the internet forever, or until you decide to take it down. Some theories suggest that the web content over the long term is more effective than big media buys that garner short-term results. |
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4) Videos engage many senses.
Text speaks to the eyes and mind but video delights the whole person through visual imagery, moving text, original music, and the spoken word.
5) Videos are more fun to watch.
Why do people click on the video first? Would you read text if you could watch a video instead? read more
Statistics for the near future, according to Cisco, the multinational corporation of network management for the internet:
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Video chat will increase tenfold between 2008 and 2013
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Internet traffic will increase fivefold over the next five years, driven in large part by a jump in the amount of video transmitted
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Over 90% of traffic will come from video (including TV, video on demand, or file sharing)
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The amount of data flowing to mobile devices will double each year, increasing 66 times by 2013, with video being the fastest growing category.
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